your cab home drink.
brief: stop pub-goers from drink driving.
insight: drink driving is a bigger problem in the countryside as there is no public transport.
idea: pay an additional £2 per drink that will go towards your cab fare home.
cab tab stickers on tap.
names on 'booked' cabs behind the bar.
the average person drinks 527 pints a year.
focussing only on weekends, that's 5 pints a day.
you'll be putting £10 towards your travel home.
rename pubs to increase the awareness.
